| Users compete amongst
friends for title of “most knowledgeable fan”. Every
few days a new trivia question is presented and must be answered
within 24 hours. Users get points based on how well they answer
the question as well as a percentage of their friends’ points.
Users are compelled to invite their friends.
Why? Increase
frequency and regularity of user visits to widget. Also, increase
viral spread of widget among friends.
|